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Walking the Talk on the Search for the Social Business Excellence

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It’s been a while that I have published some content in this place – and it’s hard to find into blogging-mode again after weeks of not contributing. After all many contributions about the outcomes of the E20 SUMMIT have already been made (and put together in this wiki system by Jim Worth). Therefore to add something on top to the wise words that already have been said is not that easy! Anyhow – I certainly have my own ideas and opinions on the discussions that I am happy to share with you.The orientation on social business activities has reached a strategic importanceThe overall conclusion of E20 SUMMIT for me is that the projects in this field are finally receiving the strategic importance and awareness that is needed. Both the more mature projects of the early leaders of the pack like BASF, Alcatel-Lucent, LdE as well as of the frog-leaping late adopters are being sponsored from the management support. And they are not at all technology-driven, but most of the times cultural-driven.

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